Today these international markets include France, Spain, Italy, the United Kingdom, and the United States continued expansion into dozens of markets around the world is planned over the next three years.Ī month later, the former Physicians Interactive announced that it had become Aptus Health, reflecting its mission of advancing health engagement and its role as a global digital health engagement partner for life sciences companies, payers, employers, and health systems. This acquisition, company leaders say, will position Aptus as a global digital partner for clients looking to further engage health care professionals through digital channels – offering centrally managed, multinational campaigns featuring localized content. With the expanded reach and rich medical content this acquisition offers, we are even better positioned to provide the end-to-end solutions our commercial partners need to deeply engage healthcare professionals – resulting in greater awareness and better health outcomes.” “There is a transformation under way in healthcare, one that requires a fresh, integrated approach grounded in proven digital strategies. “Adding Univadis to the (Aptus) brand underscores our mission to advance health engagement across the entire spectrum, as well as across the globe,” says Donato Tramuto, chairman and CEO of Aptus. The Univadis platform will now operate as part of Aptus Health, also a wholly owned subsidiary of Merck operating independently from branded pharmaceutical and vaccine operations, aligning with the company’s suite of HCP-facing properties to deliver a seamless engagement experience both for HCP members seeking credible medical content and for the life sciences companies, payors, and providers who use these digital properties to drive education and awareness of new medical and digital innovations aimed at improving health outcomes. Univadis provides a comprehensive suite of clinically relevant resources for HCPs, including medical news, conference reports, references, textbooks, and online education modules. Univadis, previously a wholly owned subsidiary of Merck, has an active membership of more than 3 million HCPs in more than 20 languages, across 63 specialties and in more than 90 countries. T he digital HCP engagement provider Physicians Interactive announced two major strategic moves in the past two months, acquiring the HCP content platform Univadis from Merck in October and then rebranding itself as Aptus Health in November.
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